Your event photography company has the power to make or break your event. When you’ve put so much work into sourcing your presenters, designing your space and organising everything down to the last tiny detail you want to be able to trust that a professional event photographer will be able to appropriately document your event.

Unfortunately, that’s not always the case.

Event photography is an industry that’s rapidly filling with fly-by-night amateurs disguised as professionals. Here are the kind of things you need to ask about and AVOID to make sure you don’t make a costly, embarrassing mistake.

Event Photography that doesn’t flatter your attendees

The Doppelganger

Your photos will be appearing everywhere – on your website, on your emails to clients and around your worksite. You want to ensure that the event photographer you choose has the reputation of both your company and your guests in mind.

Ask to see portfolios of work that demonstrate flattering angles and present your guests as having fun and enjoying themselves (and, by extension, your product). Amateur event photography Melbourne (and beyond) companies won’t put the time and effort into ensuring that both candid and posed photos are the best representation of the day – they’ll just point, snap and walk away.

Event Photography that doesn’t demonstrate the venue

The Woolshed, Docklands. Melbourne venue photographer

Imagine that you’ve poured time, effort and money into setting up your venue to be absolutely perfect. Tables are set, centrepieces are placed and your branded banners are gorgeously draped around the peripheries. It looks beautiful.

But unfortunately, after today, no one’s going to see it.

Many event photography amateurs will arrive either just as the event starts or on time – meaning that there is no time to document the venue ahead of time. Your hard work will be lost forever and you won’t be able to represent it on your website or on your mail outs.

Select an event photography company who put the time and effort into ensuring that they’re there ahead of time to get the whole picture. After all, you put the effort in – shouldn’t the people you hire do the same?

Event Photography that doesn’t capture your branding

Media PR Photographer

You flick through the photos you’ve been sent. Everyone looks happy, the venue looks great, the speakers are engaging… but hang on. Where’s your branding? That expensive, time-consuming, all important branding that you worked so hard on hasn’t been represented at all!

This comes down to poor planning and a mediocre understanding of what event photography is all about. Event photographers aren’t just there to capture people having a good time. An incredibly important aspect of the role is to make sure that the photos taken embrace your branding so you can use the shots to your commercial advantage down the track. It’s as if a wedding photographer forgot to get a shot of the bride in her dress – it’s just not on and it’s just not good enough.

Event Photography that includes awkward objects

Person on stage

Your venue of choice has a number of elements that come with holding an event in a multi-purpose venue. Things like exit signs, directions to the toilets and a few inevitable unfortunate ugly spots towards the back of the room. It’s unavoidable and beyond your ability to control.

The issue is, though, that your event photographer SHOULD be able to control them.

Your shots should absolute not feature exit signs, toilets, torn carpet or any number of other ‘ugly’ elements. Their shots should be pre-planned and carefully constructed to only focus on what you want to see – your guests engaged in your hard work. Are the toilets going to be a good look on your website? Will prospective clients getting your email be impressed by exit signs? No? Then choose an event photographer who knows what they’re doing and who knows how to set up properly.

Choosing the right event photography company

Charity walk

Now you know what to avoid, talk to the people who know what they’re doing. Event Photos Australia are a nation-wide company built on professionals who know their way around the event industry. Any quote is obligation free. Have a look at what we can do and see the difference for yourself.