Conference and Events at Sofitel Brisbane Central

Aug 15, 2020Brisbane Events, Event Photography, Venue, What's Hot

Popular for a number of reasons, perhaps with the primary reason being the hotel’s central location in the Brisbane CBD making it a breeze to get to during or after business hours, but also has a great view of the Shrine of Remembrance and Memorial Galleries – here is everything you need to know about Sofitel Brisbane Central.

Brisbane Event Photography - Sofitel Brisbane

The event space is available for weddings but is a very popular event space for meetings, conferences and events as it has the largest ballroom within a Brisbane Hotel. Blending their elegant French heritage and sophisticated facilities and high end meeting technology and AV team.

About The Venue

Sofitel Brisbane Central is one of Brisbane’s leading hotels providing event space. You will find other popular event venues in their portfolio including Sofitel Gold Coast Broadbeach and Sofitel Noosa Pacific Resort.

As you walk into Sofitel Brisbane central you turn left and head up the escalators which takes you up to level one, where the meeting rooms and venue space is located. As you’re standing in the Ann St Lobby, on your left are large south-east facing windows that let in beautiful natural light in the mornings, but if the light doesn’t suit then motorised blinds are readily accessible. The hotel itself is built above Central Railway Station and you’ll see be able to see the ornate clock through these windows.

For conferences and larger events, the Ballroom Le Grand is popular option for many event planners as it has the flexibility to be broken into smaller rooms, a versatile space that can cater for up to 1056 guests. Even when partitioned into 3 ballrooms, you can still enjoy the unique lighting and high 6.5m ceilings and the freedom and openness that a pillar-less function space offers.

Sofitel Brisbane Central - Event Space

The Ballroom Le Grand measures 21m x 38, when fully open and Ballroom 1, the smaller of the 3 ballrooms when partitioned and has a square footage of 212.1m² and can seat 150 guests in a dinner layout. Ballroom 2 is slightly larger with 254.1m² and capacity of 170 seated guests and the larger Ballroom 3 is 331.8m² and capacity for 220 seated guests.

Sofitel Brisbane Floorplan

The number of guests in each of the ballrooms change depending if it’s a classroom, cabaret, theatre or dinner layout. The maximum number in the largest ballroom is 1056 guests in a theatre layout.

The Soirée Deck on Level 3 is a event space which is a partially covered and overlooks the Brisbane City skyline and makes for a unique space perfect for cocktail receptions of up to 150 guests.

Sofitel Brisbane Central is easily accessible by train as it is above Brisbane Central Station but also a easy ten minute walk from Eagle Street Pier where you can take one of the many Brisbane CityCats or ferries.

Directly opposite the hotel on Turbot Street is the Wickham Terrace Car Park run by Brisbane City Council. The hotel itself also has Valet or undercover self parking which is also accessible from the Turbot Street entrance. Alternatively, the hotel usually has taxi’s waiting in the area.

In The Area

Forget something? Don’t stress. Only a stones throw away is Brisbane’s Queen Street Mall, a pedestrian location on Queen Street in the centre of Brisbane which runs approximately 500 metres and has more than 700 retailers, including six major shopping centres. Previously the mall only ran from Albert Street and Edward street but was then transformed in 1988 (ready for Expo ’88) to include the section of Queen Street between Albert Street and George Street. Many

If you time to explore the River City, you can take a short 10 minute walk to Eagle Street Pier, an iconic waterfront precinct with dining venues and unrivalled views of the Brisbane River. There are some great restaurants and venue spaces for and off-site or breakout conference sessions. Eagle Street Pier and the waterfront is a popular place to meet for drinks or cocktails and if you’re lucky to be there at the right time of year – Brisbane’s Riverfire.

Brisbane riverfire event photographer

Essential Information

Where is Sofitel Brisbane Central?

The street address is 249 Turbot Street, Brisbane. QLD 4000

Events held at the Sofitel Brisbane Central are usually wrapped up by midnight and noise is monitored by event staff. At the time of writing, there are no other noise restrictions.

Contact Sofitel Brisbane Central for pricing and inclusions as packages vary on your catering options, beverage packages and event date.

As a rough guide, based on their Meetings Brochure:

Conference Package (mininum. 20 pax)
– Arrival tea and coffee
– Morning tea
– Hot working lunch served with coffee and tea
– Afternoon tea
– Whiteboard or flipchart
– Notepads and pens
– Chilled water and mints

Plated Lunch or Dinner
– 2 courses from $69.00pp
– 3 courses from $82.00pp
– Alternate Drop from $6.00pp

Sofitel Brisbane Central is a unique event space that has a number of meeting rooms, two lobby spaces and a large ballroom which can be broken down to 3 ballrooms.

Here are the seated capacities of each event space:
Ballroom Le Grand | Room Size: 798m² | Reception: 850 | Theatre: 1056
Ann St Lobby | Room Size: 450m² | Reception: 380
Registration Lobby | Room Size: 198m² | Reception: 150

Please note that the capacity displayed does not factor in a Covid Safe practice or social distancing rules.

Events at Sofitel Brisbane

The venue hosts a variety of events from weddings to multi day conferences. One of our favourite events we’ve covered was this Christmas Party at Sofitel Brisbane.

Events we’ve covered at the Sofitel Brisbane Central

Venue Review

For smaller social networking events with less than 150 guests, the Soirée Deck is a winner – especially with the warm Brisbane weather.

As a conference and event space, Sofitel Brisbane Central is hard to fault.

Here are a few reasons why:

  • The food at this hotel has to be some of the best we’ve seen (and tasted) at a event.
  • We’ve seen the ballroom turn from a conference theatre style to a beautiful gala dinner in only a couple of hours.
  • The high ceilings and interactive dynamic lighting allows your photographer and videographer to capture critical moments throughout the event with mood lighting.
  • The ballroom is sound proofed so you’re unlikely to get any noise complaints from hotel guests.
  • The morning light in the Ann St Lobby allows for some great light to capture beautiful candid portraits.

Best of all, after a long day at a conference you can simply go upstairs to your hotel room or choose from one of the many hotels nearby – Novotel Brisbane, The Westin Brisbane, W Brisbane, Hilton Brisbane just to name a few.

Photographer’s Review

Getting to Sofitel Brisbane Central is a easy drive in however it can get rather busy during peak times. Parking at the hotel can be expensive and tight for larger vehicles but the option of street parking (limited) and the parking garage across the road is a great option. The staff have always been professional in the service they provide and access to level 1 is an easy ride on the escalator or lift.

The Ann St lobby is mainly used for registration desks and an exhibition space during conferences while the Ballroom/s are used for the conference sessions and gala dinners. The lobby can feel crowded at times as it has a low ceiling height and the colours of the lights in the area needs special care when photographing in this area (a non issue for a professional event photographer).

The large Ballroom allows for plenty of room to walk around without bumping into other guests and it has one of the best dance floors we’ve come across – plenty of room to swing, salsa, twirl or drop it like it’s hot!

We love the Sofitel Brisbane Central to work in as it has a large pillar-less ballroom with well spaced tables when set as a banquet. The staff are friendly and helpful and the food has been great.


Is there parking at the venue?

There is undercover Valet and Self parking at the Sofitel.
There is limited street parking.
Directly opposite Sofitel Brisbane Central is the Wickham Terrace Car Park.

Is the venue accessibility-friendly?

Yes. Access to all levels are available via the lifts in the hotel.

Does the venue have in house Audio Visual?

Sofitel Brisbane Central have partnered with AV Partners to deliver audio visual requirements at the venue.

What accommodation options are nearby?

Ovolo Inchcolm
Novotel Brisbane
Hilton Brisbane
W Brisbane
Pullman Brisbane King George Square
Next Hotel Brisbane
Capri By Fraser
The Westin Brisbane
Stamford Plaza Brisbane
Treasury Casino and Hotel

Need a Brisbane photographer?

For over 15 years, Event Photos Australia have covered a number of conferences and events at the Sofitel Brisbane Central and can provide an experienced Brisbane event photographer for your next conference or event.

Get in Touch With The Venue

Did you know that popular Brisbane event venues book out well in advance?

To avoid disappointment, use the following form to lodge an availability and pricing request and we will deliver it directly to the venue manager.

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