Choosing the Perfect Outdoor Location for Corporate Headshot Photography

Corporate headshots play a crucial role in establishing a professional image for individuals and businesses alike. While indoor settings are commonly used for headshots, outdoor locations offer a unique and refreshing backdrop that can elevate the visual appeal of your business headshots and team headshots.

However, selecting the right outdoor location requires careful consideration to ensure that it aligns with your brand, conveys the desired message, and provides an appropriate setting for a professional headshot

How to pick the best location for outdoor corporate headshots? In this article, we will explore what to take care of, which places to choose, and what to avoid when selecting an outdoor location for corporate headshots.

Outdoor portrait of female walking

Brand Alignment

Outdoor business headshots are an excellent opportunity to align your brand with the chosen spot, meaning the outdoor location you choose can provide context and relevance to your brand’s industry or profession. 

When selecting an outdoor setting for your business headshots, it is essential to consider how the location reflects and reinforces your brand’s identity. Consider the overall brand image and values of the individual or company being photographed. 

The outdoor location should be consistent with the brand’s identity, whether it is modern, traditional, innovative, or nature-inspired. This alignment ensures that the headshots visually represent the essence of the brand and create a cohesive image.

Lighting Conditions

Pay attention to lighting conditions when selecting a location for outdoor corporate headshots. Soft and diffused natural light, such as during golden hour (the hour after sunrise or before sunset), can enhance the overall look of the headshots. Avoid harsh midday sunlight, as it can create unflattering shadows and make it challenging to achieve a balanced exposure.

Background Should Enhance the Overall Composition of Outdoor Corporate Headshots

Choose a background that complements the subject and avoids distractions. Look for clean and uncluttered settings that won’t draw attention away from the person being photographed. It should complement both the subject’s appearance and brand image, creating a cohesive visual narrative. 

Solid-coloured walls, natural landscapes, architectural elements, or iconic landmarks can all make for appealing and relevant backgrounds. Ensure that the background doesn’t clash with the subject’s clothing or skin tone.

When considering a photo shooting set, choose a relevant and contextual environment that aligns with the subject’s profession or industry. Incorporate natural landscapes or iconic landmarks to enhance the visual appeal and create a memorable impression. The background should contribute to a professional and attractive composition while allowing the subject to remain the focal point of the headshot.

Privacy and Disturbances

outdoor business portrait

Is the place desired for outdoor business headshots usually crowded? It is advisable to select a less busy setting to avoid a background with constant passersby. If your desired location tends to be bustling during the day, consider scheduling your session for the early morning hours when the surroundings are quieter and less populated.

Pick a location that provides privacy and minimises potential disturbances. Outdoor settings can be subject to unpredictable noise levels, foot traffic, or weather conditions. Avoid busy public areas, construction zones, or locations that may require permissions or permits.

Accessibility and Logistics

Ensure that the outdoor location is easily accessible for all participants involved in the shoot, including the photographer, subject, and any support staff. Consider parking availability, proximity to transportation, and the ease of carrying equipment if applicable. Accessibility is essential to ensure a smooth and efficient photoshoot.

Consistency with Other Brand Imagery

If you have existing corporate imagery, such as website photos or marketing materials, strive for consistency when selecting an outdoor location for headshots. This consistency helps maintain a cohesive visual identity across different platforms and reinforces brand recognition. Review your previous visuals to determine if a similar aesthetic or backdrop should be used.

Let’s say you have existing corporate imagery that showcases a sleek and modern office environment, with clean lines and a minimalist aesthetic. However, when selecting an outdoor location for corporate headshots, you opt for a rustic and natural setting with lush greenery and a vintage barn as the backdrop. While the outdoor location might be visually appealing on its own, it creates an inconsistency with your previous brand imagery. 

This inconsistency can confuse your audience and dilute your brand identity, as it deviates from the established visual style and messaging. To maintain consistency, it would be more appropriate to select outdoor modern professional headshots that align with the sleek and contemporary aesthetic of your existing brand imagery, such as an urban landscape or a modern architectural backdrop.

Season and Weather

Consider the season and weather conditions when choosing an outdoor location. Different seasons offer distinct aesthetics, such as vibrant foliage in autumn or blooming flowers in spring. However, adverse weather conditions, extreme temperatures, or heavy rain might impact the comfort and outcome of the shoot. Keep an eye on the weather forecast and have backup indoor options if necessary.

Local Regulations and Permissions

Some areas may have restrictions on professional photography or filming. Ensure that you comply with all relevant rules and obtain any necessary permissions in advance. This step prevents any legal issues and ensures a smooth and stress-free photoshoot experience.

outdoor corporate headshot

Reasons for Choosing an Outdoor Location for Corporate Headshots

Choosing an outdoor location for a corporate headshot can offer several advantages over indoor settings. Here are some reasons why outdoor locations can be a great choice.

Natural Lighting

Outdoor environments provide access to natural light, which can be more flattering and visually appealing compared to artificial lighting used indoors. Natural light creates soft shadows and a natural glow, resulting in a more polished and professional look for headshots.

Variety and Unique Backdrops

Outdoor locations offer a wide range of backgrounds and settings to choose from. Whether it’s a cityscape, a park, or a historic landmark, outdoor environments provide diverse and visually interesting backdrops that can add depth and character to corporate headshots.

Brand Differentiation

By opting for an outdoor location, you can differentiate your corporate headshots from the typical indoor studio shots. Outdoor settings can help convey a sense of openness, creativity, and dynamism, which can be particularly relevant for companies or individuals in industries such as technology, creative arts, or outdoor recreation.

Environmental Context

Outdoor locations can provide a contextual backdrop that aligns with the subject’s profession or industry. For example, a headshot taken in a bustling urban area can convey a sense of professionalism and business acumen, while a natural landscape can evoke a sense of tranquillity and eco-consciousness.

Fresh and Engaging Visuals

Outdoor locations offer the opportunity to capture headshots that stand out and capture attention. The natural environment, combined with the right composition and lighting, can create visually striking images that are engaging and memorable.

Versatility and Flexibility

Outdoor locations offer flexibility in terms of composition and framing. Photographers can experiment with different angles, perspectives, and poses to create unique and dynamic headshots. Additionally, outdoor locations provide ample space for incorporating props or elements that reflect the subject’s profession or personal brand.

Authentic and Relaxed Atmosphere

Being outdoors can create a more informal atmosphere, allowing the subject to feel more comfortable and at ease during the photoshoot. This relaxed environment often leads to more natural and authentic expressions, resulting in headshots that feel genuine and approachable.

Summing Up

Selecting the perfect outdoor location for your corporate headshot is a crucial step in creating a professional and visually appealing image. With considerations such as brand alignment, lighting, background, privacy, weather, accessibility, and consistency, you can ensure a successful photoshoot. 

Schedule a session with our professional photographers today to capture stunning outdoor corporate headshots that enhance your brand’s image. Our team of professional photographers understands the importance of these factors and is ready to guide you in choosing the ideal outdoor location for your business headshots. Contact us today to get a free quote and let our experts capture striking and impactful headshots that elevate your brand’s image.